What’s in a name?
A frequent question we get is about our name – it’s a little unusual. We’re actually named after an organization who came together during World War I in Room 40 of the British Admiralty Building. They brought together brilliant minds from various disciplines to understand how to use intelligence to make better decisions, faster.
One of the successes of Room 40 was identifying that a diversity of skills and ideas makes teams more successful, not less. It was this group of naval experts, linguists, mathematicians, scientists, and professors that managed to crack the enemy code.
Their mission was kept so secret that there still aren’t a lot of details about all the volunteers who came together to gather and process information crucial to winning WWI. Fortunately, our Room40 is much easier to find!
We’re thankful to them not just for their name. Without the Room 40’s code-breaking, we would not be able to celebrate today’s 100th year anniversary of the end of the Great War.
The Room40 Group is a consulting and advisory group that works with the leadership of nonprofits to help organizations improve, grow, and change. Like its namesake, Room40 is a place where smart people come together to analyze data, uncover meaning, and progress toward a greater good.