Defining an organization and making a growth plan a reality

TheĀ  Challenge

Cradles to Crayons provides children living in homeless or low-income situations essential items they need to thrive. With operations up and running in Boston and Philadelphia, Cradles worked with a major consulting firm to craft a multi-year expansion plan that includes five new sites in the next few years. The CEO recognized that implementing the expansion plan would require more bandwidth than she and her national team of one could provide as they also focused on daily operations of a $7M organization.

Room40 Group work for cradles to crayons

An example of the external analysis Room40 Group created, combining market analysis with peer benchmarking.

The Room40 Approach

Room40 worked closely with senior leadership, national and local boards, and executive director to structure the most critical and time-sensitive growth decisions outlined in the plan.

  • Remain a single 501(c)(3) with branch operations
  • Define the governance/decision roles and processes for boards and local leadership, including fiduciary oversight
  • Set core economic principles and policies to guide resource allocation
  • Design the vision, services, staff, and systems for the national office
  • Apply practical knowhow and better practices to help Cradles adopt and implement the new structures

The Outcome

The decisions were adopted unanimously by the board of directors and are being executed with the opening of a third site in Chicago. Cradles to Crayons is also building a national team and related services in finance, technology, marketing, and human resources.